解決消費者訴求一一陸源國貨品牌策略

專注新國貨品牌20年

成功實操多個新品牌

陸源 | 新品牌操盤人

Lu Yuan Brand Person

「?前紅色小象」 (洗護)	「?前可優比」 (母嬰)	「?前貝德美」 (洗護)	「?前Gaabor」 (家電)	「?前yoboo」 (母嬰)
品牌負責人	品牌總經理	??品牌負責人	??品牌聯合創始人	品牌聯合創始人

「?前巴布豆?」 (童裝)?	「?前素野?」 (護膚)?	「?前曼卡龍?」 (珠寶)?	「?前老鳳祥?」 (珠寶)??
品牌總監?	品牌總監??	?品牌管理?	?品牌總顧問?

Do you know?

新消費升級下，抓住機遇迎浪而上的新品牌強勢入局，一次次驚艷到消費者：紅色小象、焦內、Ubras、花西子、鐘薛高、元氣森林...，面對越來越“快”的后起之秀，不少市場“老玩家”“老電商”開始迷茫：如何與諸多新品牌競爭？手上品牌的新機會究竟在哪？如何緊跟趨勢，實現品牌策略性蛻變爆發？

一

Under the new consumption upgrade, new brands that seize the opportunity to ride the waves have entered the market and amazed consumers again and again: Red Elephant, Jiao Nei, Ubras, Huaxizi, Zhong Xuegao, Vitality Forest... The rising stars that are getting more and more "fast", many "old players" and "old e-commerce companies" in the market are beginning to be confused: how to compete with many new brands? Where are the new opportunities for the brand in hand? How to keep up with the trend and realize the strategic transformation of the brand?

So,

增長問題、創新問題、品類問題等，陸源先生將20年消費品牌的成功經驗賦予企業，幫助品牌準確識別并鏈接目標消費者需求從而有效突起。

一

Growth issues, innovation issues, category issues, etc., Mr. Lu Yuan has given 20 years of successful experience in consumer brands to enterprises, helping brands to accurately identify and link target consumer needs to effectively emerge.